Byte Sized Strategy Podcast
Answers To All Your
Digital Strategy WTFs
Sharing all the pro secrets you need to know to build a brand online.
For solopreneurs & small business owners who want actionable tips & tricks for doing things better online.
here’s the latest episode!
5 Ways COVID Changed eCommerce Forever (And What It Means For Small Businesses!)
Are you selling online? So is everyone! If your small business sales have been stagnant, follow the trends and try one of these ideas to shake things up!
Are you a small business owner or solopreneur?
Do you feel prone to feelings of overwhelm because there’s simply so much stuff you have to be on top of?
I’ve been there, done that, and sometimes still experience it myself! It can be a lonely road, especially when you’re surrounded by friends and family who, try as they might, just can’t relate to your boss baby lifestyle.
Let me be your partner in crime! I’ll be your nerdy BFF, helping you navigate this crazy world of online business ownership!
Just like how you’ve got to wear a lot of different hats to make your biz be the best it can be, the Byte Sized Strategy podcast covers a little bit of everything. We talk email marketing, content strategy, website optimization, and more.
Whether you’re just getting started building your brand or you’ve been in business for a while, there’s an episode for you!
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In Case You Missed These…
Customer Success For Small Business Owners: Helping Clients Succeed When You’ve Got Limited Resources
Big tech companies have dedicated customer support departments. While our customer support department may only consist of ourselves, that doesn’t let us off the hook! We still want to help our people find success and stick with us for a long time.
How To Say Sorry: 8 Tips For Providing Positive Customer Support Experiences
Retaining existing customers & clients is more efficient than trying to attract new ones. Providing your people with a positive customer support experience will help!
Digital Security Essentials For Solopreneurs, Micro-Business Owners, And…Well, Everyone!
Think cyber attacks only happen to big companies? Think again! An ounce of prevention is worth a pound of cure when it comes to keeping your stuff safe online.
Are You A Maximizer or A Satisficer?
Does it take you a hot minute to make a small potato decision? Do you get caught up in the “what if?” game after your decision has been made, ruminating about what could have been?
Perfecting Your Website Pop-Ups: Yes! They Can Be Effective
Pop-ups can be a good way to grow your email list, but they can also be truly irritating for your website users if mistakes are made. Join me as we discuss 4 problems that could be preventing your lead generation pop-ups from performing well and how to fix them.
The (Kinda) Quick Guide To Custom Domain Email
Also known as “business email” or “professional email,” custom domain name email is a MUST-HAVE if you are trying to look like the real deal online.
Brand Voice & Tone: It’s About What You Say AND How You Say It
Finding and using your “authentic brand voice” is easier said than done. Doing some quick & easy foundational work to uncover and document your brand’s TONE will help you maintain a consistent brand voice throughout all areas of your online presence—your website, your social media captions, your email marketing—that your audience will appreciate.
Consistency & Surviving “The Dip”
Consistency: we all struggle with it. Why? There are so many reasons, and trying to figure out the “why” is arguably LESS important than preparing yourself for the struggle and finding the strength to push through. Join me as we talk about “the dip,” coined by Seth Godin, which refers to the point in time…
6 Cost Savings Opportunities For Solopreneurs
It’s easy to become complacent and let business expenses go unchecked, but there is potential for real cost savings by performing regular check-ins in these areas.
Is Blogging Dead in 2022? Content Creation Then & Now
People first started blogging in the mid 90s, so like…is blogging even still relevant anymore?! Join me for a little walk down blogging’s memory lane as we discuss how content creation has evolved over the years, and what approach you should take in 2022.
8 Must-Have Components of an Awesome Website in 2022
A website vs. an AWESOME website. What is the difference? Turns out, a lot. Join me as I discuss 8 MUST-HAVE components your website needs to have in order to be competitive in 2022.
Choice Paralysis: The Dangers of Too Many Options
Having choices is a good thing, BUT there is a point when giving people too many can overwhelm and confuse them. This is NOT what we want to happen when people are visiting our websites or sifting through what we have to offer. It’s all about streamlining, baby, and focusing our energy on making what…
Website Building Platforms: Review and Comparison
Finding the right website building platform for your small business or brand can be a challenge. There are so many out there, and each is best suited for a different type of situation or user. Join me as I scratch the surface and compare some of the most commonly used platforms I recommend for my…
Contact Page Mistakes & Must-Haves
Ever find yourself wondering how to build an effective “contact page” on your website? Probably not, because it’s admittedly not the most fun topic out there in the world. However, when you consider that the contact page is an important stop on a lot of your customer/client’s journeys, simply guessing at what content to put…
Black Friday Debrief: The Bad & The Ugly of Email Marketing
Join me as I talk through a few things I saw from companies, big and small, that left me disappointed this year. If you’re a small business that engages in any kind of email marketing, learn from this and don’t make the mistakes these guys did!
Overpromising But Underdelivering: Is Hype Hurting Your Brand?
Ground breaking. Revolutionary. Innovative. Best-in-class. Are these words you’d hear in a late-night informercial or ones you should be using to describe your offerings?
The Definitive Guide To Domain Name Strategy
Should you put keywords in your domain name? Register it for longer than one year? Spend money on multiple extensions? On this episode, we discuss ALL the domain name things so you can feel confident choosing the right one for your brand.
Complacency, Fear, & Perfection – Oh My!
Once we get past the obligatory awkward introduction period, we jump right into discussing the silent killer that stops brands, big and small, dead in their tracks. (Hint: it’s complacency.) We also discuss how fear & striving for perfection can keep you stuck.
